MAN OF P.E.A.C.C.

Independent Client Videography

THE BRIEF

UofL faculty wanted to increase recruitment interest for associated fraternities and strengthen awareness of its philanthropic initiatives among prospective members. The challenge was to create something that could promote the fraternities and their connections to UofL's PEACC Center without feeling like traditional recruitment advertising.

THE IDEA

We turned the recruitment message into a Bond-esque spoof movie trailer, using spy thriller tropes to frame fraternity recruitment as an entertaining mission worth being a part of. By blending cinematic storytelling, UofL iconography such as Lamar Jackson's Heisman suit jacket, and a beloved PEACC Center campus figure, the piece could generate attention while giving prospective members a more memorable introduction to the organizations.