JOURNEYS IN-HOUSE
SOCIAL MEDIA
Brand Marketing Team
3.3B
VIEWS ACROSS INSTAGRAM AND TIKTOK
SINCE STARTING IN 2024
>85%
YOY INCREASE IN ENGAGEMENT
FOR 3 CONSECUTIVE YEARS
411K
CONVERSIONS FROM TIKTOK AD CAMPAIGNS
MORE PROJECTS
I've been on the Journeys Brand Marketing team since January 2024 and have since contributed to over fifteen seasonal campaigns, dozens of product launches and brand partnerships, and helped launch and sustain the new Journeys brand platform, Life on Loud.
My strategy, branding, video, and photography work can be seen across multiple channels. These include the Journeys and Journeys Kidz TikTok, Instagram, Facebook, and YouTube pages, the Journeys website, in-store televisions and signage, email marketing, and mall marketing.
Below, I have included some of my favorite, well-performing, and conversation starting creative outputs.