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SWEATER FEST 2024
DIY music and arts festival
Louisville, KY
MORE PROJECTS
THE BRIEF
Capture the energy and atmosphere of Sweater Fest 2024 through live-edited video, creating content that could communicate the experience to audiences who were there - and those who weren't.
THE IDEA
Instead of simply documenting what happened, I focused on moments that made the event feel alive: stage dives, unplanned solos, heckling met with banter. The result was a visual story designed to make viewers feel like they were there
35%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN PRODUCT SALES
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