photo section descriptions
creative portraiture
I find creative portrait photography to be the most fulfilling because it allows me complete artistic freedom. I get to toss out the "rules" of traditional photography, and experiment with unusual color grading, dramatic lighting, surreal elements, and more to convey a specific emotion.
Check out my "Neon Dreams" shoot, where I utilized colored lighting to create captivating leading lines, a sense of motion, and emotions like confusion, longing, and hope. These photos perfectly illustrate my passion for pushing creative boundaries in my work.
portraits
My portrait photography is focused on capturing the essence of my subjects, highlighting their unique personality and individuality. By encouraging them to express themselves through clothing and location, I create candid and energetic images that truly reflect who they are. I prioritize warmer color palettes that enhance earth tones and skin colors during my post-production editing process. While my return to photography is recent, my clients have already expressed their satisfaction with the final results, leading to a steady stream of upcoming shoots.
event photography
With a focus on capturing events and moments as they happen, I strive to be completely incognito when shooting philanthropy events. This allows me to capture crowds and interactions as they occur naturally, giving viewers an authentic and organic experience. Whether it's the front-row fans at SigEp's Rock the Roof concert event or the hardworking individuals fundraising at the back of the raiseRED Dance Marathon, I am there to document it all.
event portraiture
As a photographer, my mission is to capture the essence of important moments in people's lives, from college graduations to group vacations. I have a shooting philosophy that is tailored to each occasion. For graduation pictures, I use powerful and dramatic angles to create candid yet impactful images. For group vacations, such as Sigma Phi Epsilon's yearly Spring Formal, I encourage subjects to let loose and have fun, posing in silly and playful ways. Additionally, I shoot on film to give the photos a unique, "dated" look that captures the spirit of the moment. The results speak for themselves, as I'm approaching being entirely booked for the Spring 2023 Graduation season!
The Nostalgia Ultra Collection is a series of art pieces that taps into viewers' fond memories and personal connections with iconic artists, albums, and music. Developed in my own unique medium of "record art," this style was conceived in 2017 at the intersection of my artistic struggles with burnout of conventional mediums, color-blindness, and the desire for a distinct visual identity. Inspired by my love of music culture and a newfound interest in three-dimensional media, I had been listening to Tupac Shakur on vinyl record when the idea struck me to create an art piece of the artist in a novel way. This "lightbulb moment" gave birth to record art and its first piece, "All Eyez On Me," pictured to the right.
Each piece evokes a sense of nostalgia, sentimental longing, and emotional connection from it's use of an outdated listening medium, the likeness of some of the greatest musicians of this generation, and the iconography of their work.
When folks see a piece from the Nostalgia Ultra Collection, they don't just see the artwork to an album they love- they see faces, places, and feelings that the album played soundtrack to. They are peering into their past life.
Introduction
Medium
Technique
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The very essence of record art lies in its strict philosophy of positive and negative space. To begin the creation process, I use Adobe Photoshop to run the album covers through black & white and levels adjustments that result in a pop-art look.
I then take black vinyl records and (uncarefully) shatter them into countless pieces. The process is akin to assembling a puzzle, where each piece meticulously selected, organized, and placed onto a thick white cardstock canvas using gorilla glue and, at times, tweezers for the smallest details. Layers of one to five, or more, are used to create round areas and specific geometric shapes, resulting in a textured and dimensional masterpiece. The shattered vinyl pieces embody the black (positive space), while the white cardstock beneath them represent the negative space that peeks through, creating a stunning contrast of light and dark.
To create more accurate and vibrant pieces, I have started experimenting with using different colored cardstock and several colors of vinyl record.
Below you can see every official Nostalgia Ultra Collection piece, as well as some upcoming, unreleased pieces.
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Social Media Marketing
As the creator of the Nostalgia Ultra Collection, I utilize my skills in video production to promote the artwork through social media. Using a combination of state-of-the-art video cameras, professional lighting equipment, my wonderful friends as actors, and post-production software like Premiere Pro and After Effects, I produce high-quality reveal trailers, bumper ads, and time-lapses that capture the essence of each respective artist's iconography. Everything, from concept to final edit, is done entirely in-house, allowing me to maintain creative control and ensure that each piece is of the highest quality. As of March 2023, the Nostalgia Ultra Collection has received hundreds of thousands of impressions and tens of thousands of engagements on social media.
To explore the behind-the-scenes process of creating each piece's marketing campaign, please visit the Campaigns section below.