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Sigma Phi Epsilon KY Beta
Semester Themes

Setting a new precedent

As Design Chair for SigEp for nearly four years, my goal was to revolutionize the way that Greek organizations branded and promoted themselves. Using the idea of "themes" to refresh the aesthetics and appeal of our brand every semester, rollouts included apparel, social media graphics, videography, promotional materials, and events. Whether it was the nostalgic appeal of Fall 2020 "Peanuts Edition" or the slash metal inspired "Apocalypse Edition," there was an era for everyone.

Semester Theme and Rush Shirt Design Reveal Video (Fall 2020 "Peanuts Edition").


Social media graphics showcasing rush shirt designs ("Graduation Edition" and "Apocalypse Edition," respectively).


Our USP of wholly in-house production allowed us to include more customizable elements and faster turn-arounds, demonstrated here with two brothers of SigEp illustrated as Peanuts for custom placement on their rush shirt front pocket. Brothers were encouraged to change their personal page profile pictures to their Peanuts.

Logos for semester themes, doubling as profile pictures for SigEp branded social media pages.

Social media graphics of Pre-Rush and Rush Week schedules ("GTA V Edition").

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Event photography for Rock the Roof, a "battle of the bands" philanthropy event benefitting Big Brothers Big Sisters Kentuckiana. Originally intended for the "Apocalypse Edition" semester before being rescheduled due to COVID restrictions, the apparel and promotional material mirrored classic rock and metal albums, including the "Ride the Lightning" inspired shirts (center).

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Tertiary design and video outputs were intended to fill space between semesterly milestones ("Peanuts Edition").

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